SEAC Singapore
CUSTOMER ENGAGEMENT
FORUM & AWARDS

Each Entry will Have 1 Main Category and 1 Sub Category
(You Can submit multiple Entries For Each Campaign which best describes the Campaign/Creativity/Activity)

Main-Categories

Digital Marketing	Online Media
Mobile Marketing	Non Traditional Media
Radio	Data Driven Marketing
Newspaper	Email Marketing
Television	Customer Service
Out Of Home Media	Experiential Marketing
Sponsorship and Event (Sports, Cultural, Entertainment, etc.)	BTL Activities
Retail Touch Points & Merchandising	PR

Sub-Categories

Criteria/Details for Entry Submission
• Highlight any unique campaigns that resulted in improved customer engagement. (January 2019 onwards).
This will also include campaigns started before the time frame but has to be ongoing in the given financial year.
• Max 500 Words Write up (Covering Note to Justify Your Entry Which Should Include. (Not Compulsory to be in the same pointers).
1) Concept
2) Media Strategy
3) Plan
4) Target Audience
5) Execution
6) Results
to be uploaded on google drive along with relevant supportive.
• Highlight new technology implementations/processes that improved customer engagement (if applicable).


Download Nomination Form

Guideline
• Name of the Agency/Client: This will come on winners trophy
• Upload the Write-up (Google Drive): Max 500 words in PPT, PDF or Word Doc & upload the file on Google Drive and share the Link in public sharing mode
• Upload the supportives (Google Drive): (Images, PPT etc) on Google Drive & Copy the link in public sharing mode Max 3
• Upload the Video on Youtube: Copy the link in Entry Details Sheet (Max 2)
• Upload Audio file on Sound Cloud : Copy the link Max 2 (if any)…compulsory for radio award categories

Best Brand loyalty Marketing Campaign	Most Admired B2C Marketing
Excellence in Brand Awareness	Integrated Marketing Communications
Excellence in Brand Strategy	Excellence in Corporate Reputation
Excellence in Brand Management	Excellence in Customer Experience
Most Admired Branded Content	Excellence in Digital Transformation
Most Admired Brand Activation Campaign	Best Use of Video Content
Most admired campaign for Brand Revitalization	Best Use of Data & Research
Most Admired Brand Marketing Across Asia	Excellence in Consumer Insights/Market Research
Most admired Not for Profit Marketing Campaign	Excellence in Customer Service Strategy
Marketing Performance Measurement	Excellence in Content Marketing/Native Advertising
Excellence in Partner Marketing	Excellence in Direct Marketing
Excellence in Launch Marketing	Excellence in Media Strategy
Excellence in Shopper Marketing	Excellence in Viral Marketing
Most Admired B2B Marketing

Criteria/Details for Entry Submission
• Write up for Each entry must include information under the following headings:
1) Objective
2) Idea/solutions/innovation
3) Execution
4) Results
5) Why you think you should win
• Write-up of 500 words to upload on google drive in PPT, PDF or Word Doc and share the link in the Entry detail Sheet in public sharing mode.
• Relevant Supportives in Entry Detail Sheet (Images, Presentations, etc) to be uploaded on Google Drive (The link should be in public sharing mode)
• You Tube Link (videos if any) in the Entry details sheet


Download Nomination Form

Guideline
• Name of the Agency/Client: This will come on winners trophy
• Upload the Write-up (Google Drive): Max 500 words in PPT, PDF or Word Doc & upload the file on Google Drive and share the Link in public sharing mode
• Upload the supportives (Google Drive): (Images, PPT etc) on Google Drive & Copy the link in public sharing mode Max 3
• Upload the Video on Youtube: Copy the link in Entry Details Sheet (Max 2)
• Upload Audio file on Sound Cloud : Copy the link Max 2 (if any)…compulsory for radio award categories

Most Admired Advertising Agency of the Year	Most Admired Newspaper for Customer Engagement
Most Admired Media Agency of the Year	Most Admired Television Channel for Customer Engagement
Most Admired Digital Marketing Agency for Customer Engagement	Most Admired OOH Media Agency for Customer Engagement
Most Admired Mobile Marketing Agency for Customer Engagement	Most Admired Marketing Agencies Each from Emerging Countries
Most Admired Radio Station for Customer Engagement	Most Admired Marketing Agency for (Mention the Sector)
Most Admired BTL Agency for Customer Engagement	Agency Network of the Year NEW

Criteria/Details for Entry Submission
• Write up of not more than 2000 words
1) Concept
2) Implementation of Innovative Ideas
3) Key Achievements
4) Awards received (if any)
• Campaigns/Activities executed from January 2019 onwards can be submitted as supportives (to be uploaded on google drive , links of videos (from youtube) if any.

Download Nomination Form

Guideline
• Name of the Agency/Client: This will come on winners trophy
• Upload the Write-up (Google Drive): Max 2000 words in PPT, PDF or Word Doc & upload the file on Google Drive and share the Link in public sharing mode
• Upload the supportives (Google Drive): (Images, PPT etc) on Google Drive & Copy the link in public sharing mode Max 3
• Upload the Video on Youtube: Copy the link in Entry Details Sheet (Max 2)
• Upload Audio file on Sound Cloud : Copy the link Max 2 (if any)…compulsory for radio award categories

Marketer of the Year (Brand/Client)	Radio Jockey of the Year
Digital Marketing Professional of the Year	Outdoor Media Professional of the Year
Mobile Marketing Professional of the Year	Social Media Professional of the Year
Radio Advertising Professional of the Year	Young Marketing Professional of the Year (Below 35 Years)

Criteria/Details for Entry Submission
• Write up of not more than 2000 words
1) Concept
2) Implementation of Innovative Ideas
3) Key Achievements
4) Awards received (if any)
• Campaigns/Activities executed from January 2019 onwards can be submitted as supportives (to be uploaded on google drive , links of videos (from youtube) if any.

Download Nomination Form

Guideline
• Name of the Agency/Client: This will come on winners trophy
• Upload the Write-up (Google Drive): Max 2000 words in PPT, PDF or Word Doc & upload the file on Google Drive and share the Link in public sharing mode
• Upload the supportives (Google Drive): (Images, PPT etc) on Google Drive & Copy the link in public sharing mode Max 3
• Upload the Video on Youtube: Copy the link in Entry Details Sheet (Max 2)
• Upload Audio file on Sound Cloud : Copy the link Max 2 (if any)…compulsory for radio award categories

Most Admired Asian Brands of the Year	Most Admired Marketing Innovation of the Year
Most Admired Marketing Campaign of the Year	Most Admired AdTech Platform of the Year

Criteria/Details for Entry Submission
• Write up of not more than 2000 words
1) Concept
2) Implementation of Innovative Ideas
3) Key Achievements
4) Awards received (if any)
• Campaigns/Activities executed from January 2019 onwards can be submitted as supportives (to be uploaded on google drive , links of videos (from youtube) if any.

Download Nomination Form

Guideline
• Name of the Agency/Client: This will come on winners trophy
• Upload the Write-up (Google Drive): Max 2000 words in PPT, PDF or Word Doc & upload the file on Google Drive and share the Link in public sharing mode
• Upload the supportives (Google Drive): (Images, PPT etc) on Google Drive & Copy the link in public sharing mode Max 3
• Upload the Video on Youtube: Copy the link in Entry Details Sheet (Max 2)
• Upload Audio file on Sound Cloud : Copy the link Max 2 (if any)…compulsory for radio award categories

AI for visual Commerce	Most Admired Brand with AI technology
AI Application of the Year	Most Admired Achievement in AI

(What you should include in your write up or supportive – These are only suggestions and not compulsory)
• Strategy : What was your Strategy
• Innovation : Unique Methods of problem solving not yet explored in the market./ How have you brought change to your Business or Community through Innovation
• Creativity : Showcase some original creative ideas that you have created.
• Objectives : what objectives did you set out to achieve.
• Thinking : Explain how you have used technology or digital tools to develop an New Business, Positively Impact a Community or Solve a Major Workplace Problem.
• Achievements : How are your achievements Significant for AI Industry.
• Relevance : Current challenges within the sector that may be addressed.
• Practicality : Ease of implementation, scalability & compatibility.
• Impact : The potential gains (economic efficiency, cost saving & productivity).
• Results : Outcomes decide the success of any Endeavour. Factors such as: revenue generation, capital market share, increased brand awareness, and increased client acquisition or retention.
• Future Planning : Your plans and strategy for the future. Scalability, Future Objectives, Upcoming Trials, Planning, Strategy and Forecasting.
• Why you should Win : why you are the Best/ How do your professional values Distinguish you from the rest.

Who can apply?
Corporates (Brand Owners/Marketing team, CXO desk, Consultants, Agencies) can directly apply for any of the above categories.

Download Nomination Form

Founded in 2012-13, the ACEF program is organized by a team of professionals from India, Srilanka and UAE and is guided by the Advisory Members from Branding, Marketing and Creative Agencies based in India, US, Australia, Singapore, UAE and Srilanka.

Customer engagement is about encouraging your customers to interact and share in the experiences you create for them as a business and a brand. When executed well, a strong customer engagement strategy will foster brand growth and loyalty. How to reach there? Join us .

This distinguished event is where the region’s top companies and brand marketers redefine how to build and sustain great brands amidst rapid cultural and technological change. The Event will give you access to an exclusive audience of senior marketing and advertising professionals.

✧ Generate Brand Recognition
✧ Generate Sales Growth
✧ Boost Employee Moral
✧ Obtain Third Party Endorsements

Your entry fees covers your delegate pass depending on the number of entries you are submitting.

Yes, you can place the order after the event and it will be delivered at a cost within 2 weeks of your order.